Monday, April 29, 2013

Sanford, Colbert Busch debate for first time

CHARLESTON, S.C. (AP) ? Former South Carolina Gov. Mark Sanford and Democrat Elizabeth Colbert, after sparring from a distance for weeks, finally face off Monday in the pitched race for the state's vacant 1st Congressional District seat.

The two meet Monday evening at The Citadel in a debate sponsored by the Patch news service, the South Carolina Radio Network and Charleston television station WCBD. The debate is being cablecast by C-SPAN.

It's their first joint appearance in the campaign that started earlier when incumbent congressman Tim Scott was appointed to the state's vacant U.S. Senate seat. Sanford and Colbert Busch, as well as Green Party Candidate Eugene Platt, compete May 7 in a special election in the district that runs from northeast of Charleston south to the resort of Hilton Head Island.

Sanford's public career was sidelined in 2009 after he revealed he had an extramarital affair with an Argentine woman to whom he is now engaged. For weeks now, Sanford has been trying to make a political comeback, hammering Colbert Busch, the sister of comedian Stephen Colbert, for not debating more.

Sanford has accused her of running what he called a stealth campaign, fueled by out-of-state money and that the voters don't know where she stands on the issues.

"In the absence of everything else this (debate) takes on added significance because she hasn't debated," Sanford said.

Colbert Busch's campaign has responded that she has been busy with her own aggressive campaign schedule.

"I'm really looking forward to this debate," Colbert Busch said Friday. "I think what you will see when Mark and I are standing on the same stage is you will see an enormous difference between the two of us and you will see an enormous difference between the two campaigns. I'm really looking forward to it."

But she said she didn't think the campaign turns on the debate.

"I think people understand our campaign and what our campaign is doing resonates throughout the district," she added.

Source: http://news.yahoo.com/sanford-colbert-busch-debate-first-time-091853902.html

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4 service members die in Afghanistan plane crash

* Lewandowski scored four goals against Real Madrid * Poland international refuses contract extension (adds details, background) BERLIN, April 26 (Reuters) - Bayern Munich and Borussia Dortmund striker Robert Lewandowski have not signed a deal, the newly-crowned champions said on Friday, shooting down widespread speculation of another imminent surprise transfer. "Bayern, as opposed to some reports, has no contract with Robert Lewandowski," the Bavarian Champions League semi-finalists said in a brief statement. ...

Source: http://news.yahoo.com/4-members-die-afghanistan-plane-crash-163748705.html

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Sunday, April 28, 2013

Roadside bomb kills 3 policemen in Afghanistan

KABUL, Afghanistan (AP) ? A remote-controlled roadside bomb killed three police officers in eastern Afghanistan on Sunday, an attack the Taliban claimed as the opening round of their spring offensive.

The bomb exploded in Ghazni province beneath a police convoy that was traveling to the district of Zana Khan to take part in a military operation against insurgents, Mohammad Ali Ahmadi, the province's deputy governor, told The Associated Press.

He said the blast destroyed the vehicle carrying Col. Mohammad Hussain, the deputy provincial police chief, killing him and two other officers. Ahmadi said two officers also were wounded in the insurgent operation, adding that it clearly targeted Hussain. Taliban spokesman Zabiullah Mujahid claimed responsibility in an email sent to the media. He called the bombing the first attack in the spring offensive that Taliban's leadership said it was starting Sunday.

April already has been the deadliest month this year for attacks across the country, where Afghan security forces are increasingly taking the lead on the battlefield in the war that has lasted more than 11 years.

Insurgents have escalated attacks recently in a bid to gain power and influence ahead of next year's presidential election and the planned withdrawal of most U.S. and other foreign combat troops by the end of 2014. U.S.-backed efforts to try to reconcile the Islamic militant movement with the Afghan government are gaining little traction.

Also Sunday, the U.S. Air Force said the coalition plane that crashed the day before in southern Afghan, killing four service members, was a MC-12 Liberty aircraft.

The twin-engine turboprop plane provides intelligence, surveillance and reconnaissance, or direct support to ground forces. It crashed in Zabul province, about 110 miles (177 kilometers) northeast of Kandahar Air Field, the Air Force statement said.

The four Air Force service members, whose bodies were recovered, were deployed to the 361st Expeditionary Reconnaissance Squadron with the 451st Air Expeditionary Wing at Kandahar Air Field, the statement said. The cause of the accident is under investigation, but NATO has said initial reports indicate there was no enemy activity in the area where the plane went down.

Taliban has named its spring offensive after Khalid ibn al-Walid, a companion of Islam's Prophet Muhammad who became a legendary Muslim military commander known as the "Drawn Sword of God." The insurgents said their forces planned to infiltrate enemy ranks to conduct so-called insider attacks and target military and diplomatic sites with suicide bombers.

The U.S.-led international military coalition said Afghan and foreign forces arrested six insurgents on Sunday ? three in Helmand province, one in Baghlan province and two in Kandahar province. The report said the two taken into custody in Kandahar city included a local Taliban leader who allegedly had coordinated assassinations, sniper ambushes and other attacks there against coalition and Afghan forces.

There are about 100,000 international troops in Afghanistan, including 66,000 Americans. A top priority of the U.S. force, which is slated to drop to about 32,000 by February 2014, is boosting the strength and confidence of Afghan forces.

___

Follow Thomas Wagner on Twitter at: www.twitter.com/tjpwagner

Source: http://news.yahoo.com/roadside-bomb-kills-3-policemen-afghanistan-051559967.html

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Saturday, April 27, 2013

Investing for Senior Citizen Retirement by JD Stratis | Nevada Senior ...

Senior citizen retirement could be an extended way off for you or it may? represent something in the near future. Regardless of that amount of time, you? without a doubt, need to begin saving up for it at once. Even so, preserving? cash for retirement Is not what it used to be with the cost of living and the? un-stableness of government social security.

Lets begin by having a look at the senior citizen retirement plan provided? from your company. At one time, these programs were very well-grounded.? Nonetheless, after scandals such as Enron and all that came after, folks aren?t? as protected in their corporate retirement plans any longer. Whenever you decide? not to commit in the company?s senior citizen retirement plan, you do possess? other alternatives.

Initially, you could put money in stock markets, bond markets, mutual fund? markets, CDs, or money market accounts for your retirement. You don?t need to? express to anyone that your payoffs on these investment funds will be utilised? for senior citizen retirement. Simply allow the money to mature over time, and? once reliable investments achieve their maturity, reinvest them and proceed to? allow the revenue to grow.

You may also begin an Individual Retirement Account (IRA). IRAs are very? fashionable since the revenue isn?t assessed until you take out your cash. You? might as well be capable of deducting your IRA contributions from your taxations? that you owe. An individual senior citizen retirement account can be started at? most financial institutions.

A different common type of senior citizen retirement vehicle is the 401-k? plan. 401(ks) are commonly provided via employers, though you might be able to? begin a 401-k plan) on your own. You had better talk with a retirement planner? or accountant to assist you with this.

Whatever retirement investment you decide on, just be sure you decide on one!? Once more, don?t rely on social security, corporate senior citizen retirement? plans, or even an inheritance that might or might not materialize! Attend to? your financial future from investments done today.

JD Stratis is a contributor to Equity? Cash? North Americas premiere program for protecting your hard-earned equity? and creating Cash Flow with ZERO risk to your equity!

Source: http://nvseniorguide.com/2013/04/investing-for-senior-citizen-retirement-by-jd-stratis/

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Friday, April 26, 2013

Popular discovery app Drippler heads to iOS, touts 5 million downloads on Android

Popular discovery app Drippler heads to iOS, touts 5 million downloads on Android

Drippler's been relatively successful on Android, with more than five million downloads to date, but now the team behind the recommendations app is looking to test different waters. Earlier today, Drippler announced an iOS equivalent is now available, which will bring many of the features that made it as popular as it is on Android. What this means, essentially, is the application will tailor itself for your particular device, helping discover different types of things which relate to you -- such as tips, games, services and news articles. At any rate, it'll be folks like yourself who determine whether Drippler can also be a hit on iOS, so feel free to sound off in the comments below after you've taken it for a quick whirl.

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Source: App Store, The Next Web

Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/qK3XtGi2o0I/

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Mo. Gov. Nixon remains opposed to tax legislation

JEFFERSON CITY, Mo. (AP) -- Democratic Gov. Jay Nixon reaffirmed his opposition Thursday to a Republican-backed plan that would cut Missouri income taxes for individuals and businesses while raising the state sales tax for the benefit of schools, roads and a mental hospital.

Nixon suggested he was likely to veto the legislation, which could be sent to his desk as soon as next week.

"Increasing sales taxes on all Missourians and shifting the burden on to seniors and veterans on fixed incomes is not the right approach to growing our economy or creating jobs," Nixon said in a written statement.

His reaction comes after the House passed a bill Wednesday that would gradually increase the state sales tax by three-fifths of a cent over the next five years, with most of those revenues earmarked to schools and a smaller portion to state roads and the replacement of an aging mental hospital in Fulton.

Although Nixon focused exclusively on the sales tax increase, Republicans who hold a supermajority in the Legislature have emphasized the legislation's income tax cuts that would result in a net reduction of several hundred million dollars of tax revenues annually for the state.

The Senate, which previously passed a different version of the bill, could have taken up the House version Thursday and immediately sent it to Nixon. Instead, Senate leaders opted to give members more time to review the new version before deciding whether to give it final approval or ask the House for negotiations.

The bill's sponsor, Sen. Will Kraus, said he's willing to pass the House version but also is open to changes that could make it more appealing to Nixon.

"Our goal is to get something done and passed ? to cross the finish line ? that becomes law that has an impact on the state of Missouri and improves economics in the state," said Kraus, R-Lee's Summit.

The legislation stems from a desire among Missouri lawmakers to counter income tax cuts enacted in neighboring Kansas and Oklahoma as part of an ongoing battle among states to attract businesses.

The Missouri legislation would reduce the top individual income tax rate of 6 percent by two-thirds of a percentage point over five years, the first reduction in Missouri's income tax rate since 1921.

The corporate income tax would be gradually reduced by three-quarters of a percentage point. And a new 50 percent deduction would be phased in for business income reported on individual income tax returns.

The bill also contains several provisions meant to aid lower-income families and small businesses. It would nearly double the personal deduction on individual income taxes for those with adjusted gross incomes below $20,000 annually. And it would exempt the first $25,000 of corporate income from taxation.

The various tax changes would start in 2014 and be fully implemented in 2018, but each step would go forward only if state revenues rise by at least $100 million annually.

Legislative researchers estimate the bill would reduce state revenues by $438 million annually once fully implemented. The cost has been estimated at more than double that by The Missouri Budget Project, a St. Louis-based nonprofit that has run ads against the proposal.

Nixon also had expressed opposition to an earlier Senate version of the bill, which had a slightly smaller sales tax hike and larger income tax cut.

But Kraus said the House version contains several provisions he had hoped would appease Nixon.

For example, the bill would earmark much of the new sales tax revenue to schools as opposed to placing it in general revenues as the Senate version had done.

The House also added a tax amnesty period backed by Nixon that would waive interest and penalties for overdue taxpayers who pay up between this August and October. That provision has been projected to generate tens of millions of dollars that the state would otherwise be unlikely to collect. Kraus personally opposes the tax amnesty provision but said he's willing to accept it if it helps the bill become law.

Senate President Pro Tem Tom Dempsey, R-St. Charles, said Republican senators would discuss how to proceed on the tax legislation during a private caucus meeting next week.

___

Tax bill is SB26.

Online:

Legislature: http://www.moga.mo.gov .

___

Follow David A. Lieb at: http://www.twitter.com/DavidALieb

Source: http://news.yahoo.com/mo-gov-nixon-remains-opposed-195735984.html

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Thursday, April 25, 2013

Deep, permeable soils buffer impacts of crop fertilizer on Amazon streams

Apr. 24, 2013 ? The often damaging impacts of intensive agriculture on nearby streams, rivers, and their wildlife has been well documented in temperate zones, such as North America and Europe.

Yet a new study in an important tropical zone -- the fast-changing southern Amazon, a region marked by widespread replacement of native forest by cattle ranches and more recently croplands -- suggests that at least some of those damaging impacts may be buffered by the very deep and highly permeable soils that characterize large areas of the expanding cropland.

The study, led by Christopher Neill, director of the Ecosystems Center at the Marine Biological Laboratory (MBL), is published this week in the journal Philosophical Transactions of the Royal Society B. This entire journal issue is devoted to the consequences of massive land-use changes in Mato Grosso, Brazil, the Amazon's biggest and most dynamic agricultural frontier.

"Over the past two decades, Mato Grosso has experienced both the highest rates of deforestation (mostly for pasture and soya bean expansion) and the greatest reduction in deforestation rates (associated with [government] policies and macroeconomic factors) in the Amazon," write the editors of the issue, who include Neill's collaborator Michael T. Coe of Woods Hole Research Center. "The regional focus of this issue allows for a deep assessment of the complex ecological and social changes related to agricultural transformation of a tropical forest environment."

Neill's study looked specifically at the impacts of soybean agriculture on water quality and quantity at Tanguro Ranch, a nearly 200,000-acre farm similar in climate and geography to large tracts of the Amazon where soybean production, largely for export as animal feed, is expanding rapidly.

The ranch has watersheds that are entirely forested, as well as watersheds that are now entirely soybean cropland, allowing for a comparison.

"We were surprised to find that, despite intensive agriculture at Tanguro Ranch, the streams do not appear to be receiving a significant amount of either nitrogen or phosphorus, despite a high application of phosphorus fertilizer to adjacent cropland," says Neill.

This is in contrast to many Northern Hemisphere cropland areas where fertilizers are known to add nutrients to the soil that, with rainfall, run off into freshwater streams and rivers, leading to over-fertilization and low-oxygen conditions that endanger fish and other aquatic life.

At Tanguro Ranch, however, "the soils are old and highly weathered, very deep, and likely to be fairly uniform over great depths," Neill says. "Water infiltrates the soil very rapidly, and the soil has a great capacity to absorb the nutrients. It appears to act as an enormous buffer."

However, this situation is in transition, he notes. "The southeastern Amazon is a very fast-moving environment of change. Right now, most soybean fields are not fertilized with nitrogen. But that will change because the Amazon is poised for large increases in nitrogen fertilizer use as double-cropping (soybeans plus corn) becomes more prevalent," Neill says. "So it's quite possible we will see greater effects on water quality in the future."

The study also noted impacts of deforestation on the quantity of water entering streams. Typically, after a forest is cut down,

about four times more surface water runs off into small streams because of reduced evaporation to the atmosphere. However, at Tanguro Ranch, rainfall infiltrates quickly into the soil and streams are fed predominantly by groundwater, so stream levels don't fluctuate dramatically, during either the wet and dry seasons, even in cropland watersheds.

"We don't see large changes to the structure of stream channels in small headwater streams, " Neill says. "But in the bigger rivers, we see a cumulative impact of all the extra water from those small streams piling up. When larger rivers have to handle that extra water caused by deforestation, they change geomorphically; their floodplains get re-arranged. Those are also rivers that people use for water supplies, fishing, and transportation. "

Finally, the study showed that the agricultural streams were warmer than the forested streams, caused both by a reduction in bordering forest and the presence of impoundments (small human-made dams).

"Warmer water has implications for the fish," Neill says, "because it holds less oxygen. Warmer water also increases fish metabolism, so fish need more food. We don't know if warming and other changes associated with expanding cropland also increase fish food supply -- if they don't, some fish may not have enough energy to survive."

Neill has been working at Tanguro Ranch since 2007 with collaborators from Woods Hole Research Center, Brown University, the Amazon Environmental Research Institute (IPAM), and the University of S?o Paulo. Other authors in this journal issue include MBL Senior Scientist Linda Deegan; Shelby Riskin and Gillian Galford, both of whom graduated from the Brown-MBL Graduate Program in Biological and Environmental Sciences; and Brown-MBL faculty members Stephen Porder, Leah VanWey, and Jack Mustard.

"Tanguro Ranch is the focus of a huge amount of the science on land transitions and social-ecological dynamics in the Amazon," says Marty Downs, associate director of Brown University's Environmental Change Initiative.

Neill's study was funded by grants from the National Science Foundation, the Fundac?o de Amparo ? Pesquisa do Estado de S?o Paulo, the Packard Foundation, the Gordon and Betty Moore Foundation, and the Brazilian Council for Scientific and Technological Development.

Theme Issue Ecology, economy and management of an agroindustrial frontier landscape in the southeast Amazon, compiled and edited by Paulo M. Brando, Michael T. Coe and Ruth DeFries. Phil. Trans. Roy. Soc. B, June 5, 2013.

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Story Source:

The above story is reprinted from materials provided by Marine Biological Laboratory. The original article was written by Diana Kenney.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. C. Neill, M. T. Coe, S. H. Riskin, A. V. Krusche, H. Elsenbeer, M. N. Macedo, R. McHorney, P. Lefebvre, E. A. Davidson, R. Scheffler, A. M. e. S. Figueira, S. Porder, L. A. Deegan. Watershed responses to Amazon soya bean cropland expansion and intensification. Philosophical Transactions of the Royal Society B: Biological Sciences, 2013; 368 (1619): 20120425 DOI: 10.1098/rstb.2012.0425

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/qTiynJImWjs/130424112312.htm

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Anthony, Knicks rout Celtics for 2-0 series lead

NEW YORK (AP) ? The New York Knicks are heading to Boston, then perhaps finally back to the second round.

The once-mighty Celtics don't seem capable of stopping them.

Carmelo Anthony scored 34 points, Sixth Man of the Year J.R. Smith added 19, and New York opened a 2-0 lead over Boston with another dominant second half in an 87-71 victory on Tuesday night.

Raymond Felton added 16 points for the Knicks, who used a 27-4 run spanning halftime to blow it open and move halfway to their first series victory since the 2000 Eastern Conference semifinals. This is their first 2-0 lead since sweeping Toronto in the first round that year.

"For us, we know what type of team we are," Anthony said. "We know when we really buckle down on the defensive end, it's been hard for teams."

It's been brutally difficult for Boston.

Paul Pierce scored 18 points for the Celtics, who will host Game 3 on Friday in their first home game since the Boston Marathon bombings.

They will have to be much sharper to avoid their first opening-round elimination since 2005, before they became one of the NBA's power teams again.

"We have to figure out the offensive side of the ball and not be so stagnated," Boston's Kevin Garnett said. "Figure out ways to score more often."

Garnett had 12 points and 11 rebounds, but battled foul trouble and spent too much time walking back to the bench with a raucous Madison Square Garden crowd finally experiencing playoff success again hounding him every step of the way.

Plagued by turnovers in Game 1, when they managed eight points in the decisive fourth quarter, the Celtics watched it all fall apart 12 minutes earlier this time. They managed only 23 points after halftime, two fewer than in their 85-78 loss Saturday.

"I thought we attacked them in the first half, but they hung in there," Celtics coach Doc Rivers said. "They didn't let us throw a knockout punch and I thought in the second half they turned that on us and they threw a knockout punch. Several."

Anthony followed his 36-point opener by making 8 of 13 shots in the second half to finish 11 of 24 for the game.

He had said the Knicks needed to treat the game as a "must-win," aware of the difficulty of winning in Boston on Friday with the emotional boost the Celtics will get from finally being home.

They showed that mentality after halftime, outscoring Boston 32-11 in the third quarter.

"I think guys know what's at stake. We don't have to talk about it," veteran forward Kenyon Martin said. "Guys know what it's about right now and it's about winning a championship."

Iman Shumpert drilled two 3-pointers to open the third and tie it before Pierce scored to give Boston its last lead at 50-48. The Knicks scored 18 of the next 20 points, with the Celtics getting just two free throws from Jeff Green over the next 5-plus minutes. Anthony's jumper with 4:25 remaining in the third capped the run before Garnett finally gave Boston its second basket of the quarter 10 seconds later

The Celtics missed 10 of their first 11 shots of the third while getting outscored 24-4 to open the period.

"I thought in that third quarter we were as good as we've been all year in terms of ball movement and pushing it and making shots," Knicks coach Mike Woodson said.

The Celtics vowed to get Garnett more involved after he shot 4 of 12 while scoring eight points in the opener. But that plan was quickly wrecked when he picked up two fouls in the first 3 minutes, 20 seconds. The Celtics shook it off and led 20-15 when Jason Terry made a 3-pointer with 1:57 left for his first basket of the series.

But the Knicks scored 11 straight to end the period. Smith, recognized before the game for the award he won Monday, kept the celebration going with five points in the final 6.8 seconds, hitting a 36-footer at the buzzer with Celtics all over him to make it 26-20.

The Celtics quickly settled down again, ripping off an 11-0 run to take a 31-27 lead on another 3-pointer by Terry. The lead later grew to eight when Pierce made a jumper, then fired a lob pass that traveled about three-quarters of the court to a streaking Green.

They led 48-39, gave up the last three points of the half ? and probably never realized they gave away momentum for good with it.

"We made a good run in the first half, we played our style of basketball," Terry said. "But in the second half we definitely got away from what gave us success."

Notes: Amare Stoudemire still hopes to return from right knee surgery for the second round if the Knicks advance. He hopes to be running full speed soon so he can see how the knee responds to the additional work. ... NBA TV's analysts have made their postseason awards picks, and former Knicks coach and president Isiah Thomas chose Woodson, his friend and former Indiana University teammate. "That's good, but I mean, again, I'm not in this for Coach of the Year, I'm in to try to see if we can get this team to the championship round to try to win a title," Woodson said. "If that happens, it happens, but I'm not sitting here holding my breath about a Coach of the Year award." Woodson added that he and Thomas are friends and talk all the time.

___

Follow Brian Mahoney on Twitter: http://www.twitter.com/Briancmahoney

Source: http://news.yahoo.com/anthony-knicks-rout-celtics-2-0-series-lead-024639959--spt.html

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HTC One gets updated with camera and audio enchancements in Europe

HTC One

While a significant update at 200MB, the Android version remains the same

Owners of the international version of the HTC One are reporting that an OTA update is currently being pushed to devices in Europe. The new software version is 1.29.401.12, which makes improvements to the phone's camera, audio, and system stability, among other things. Thanks to a screenshot posted by hamdir on XDA Developers, we have the change log and update size.

HTC Zoe gets sound quality improvements, and the camera gets 'parameter fine-tuning.' The Beats Audio 'sound experience' has been improved, and the One gets location service updates. System stability and miscellaneous improvements, along with bug fixes, round out this software update.

If any HTC One users are getting the update, hit the comments and let us know if these improvements are noticeable. A screen shot of the change log and update size can be found after the break.

Source: XDA

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Source: http://feedproxy.google.com/~r/androidcentral/~3/wpDWIo-CcJ4/story01.htm

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Wednesday, April 24, 2013

Anti-smoking ads with strong arguments, not flashy editing, trigger part of brain that changes behavior

Apr. 23, 2013 ? Researchers from the Perelman School of Medicine at University of the Pennsylvania have shown that an area of the brain that initiates behavioral changes had greater activation in smokers who watched anti-smoking ads with strong arguments versus those with weaker ones, and irrespective of flashy elements, like bright and rapidly changing scenes, loud sounds and unexpected scenario twists. Those smokers also had significantly less nicotine metabolites in their urine when tested a month after viewing those ads, the team reports in a new study published online April 23 in the Journal of Neuroscience.

This is the first time research has shown an association between cognition and brain activity in response to content and format in televised ads and behavior.

In a study of 71 non-treatment-seeking smokers recruited from the Philadelphia area, the team, led by Daniel D. Langleben, M.D., a psychiatrist in the Center for Studies of Addiction at Penn Medicine, identified key brain regions engaged in the processing of persuasive communications using fMRI, or functional magnetic resonance imaging. They found that a part of the brain involved in future behavioral changes -- known as the dorsomedial prefrontal cortex (dMPFC) -- had greater activation when smokers watched an anti-smoking ad with a strong argument versus a weak one.

One month after subjects watched the ads, the researchers sampled smokers' urine cotinine levels (metabolite of nicotine) and found that those who watched the strong ads had significantly less cotinine in their urine compared to their baseline versus those who watched weaker ads.

Even ads riddled with attention-grabbing tactics, the research suggests, are not effective at reducing tobacco intake unless their arguments are strong. However, ads with flashy editing and strong arguments, for example, produced better recognition.

"We investigated the two major dimensions of any piece of media, content and format, which are both important here," said Dr. Langleben, who is also an associate professor in the department of Psychiatry. "If you give someone an unconvincing ad, it doesn't matter what format you do on top of that. You can make it sensational. But in terms of effectiveness, content is more important. You're better off adding in more sophisticated editing and other special effects only if it is persuasive."

The paper may enable improved methods of design and evaluation of public health advertising, according to the authors, including first author An-Li Wang, PhD, of the Annenberg Public Policy Center at the University of Pennsylvania. And it could ultimately influence how producers shape the way ads are constructed, and how ad production budgets are allocated, considering special effects are expensive endeavors versus hiring screenwriters.

A 2009 study by Dr. Langleben and colleagues that looked solely at format found people were more likely to remember low-key, anti-smoking messages versus attention-grabbing messages. This was the first research to show that low-key versus attention-grabbing ads stimulated different patterns of activity, particularly in the frontal cortex and temporal cortex. But it did not address content strength or behavioral changes.

This new study is the first longitudinal investigation of the cognitive, behavioral, and neurophysical response to the content and format of televised anti-smoking ads, according to the authors.

"This sets the stage for science-based evaluation and design of persuasive public health advertising," said Dr. Langleben. "An ad is only as strong as its central argument, which matters more than its audiovisual presentation. Future work should consider supplementing focus groups with more technology-heavy assessments, such as brain responses to these ads, in advance of even putting the ad together in its entirety."

Co-authors of the study include Kosha Ruparel, MSE, James W. Loughead, PhD, Andrew A. Strasser, PhD, Shira J. Blady, Kevin G. Lynch, PhD, Dan Romer, PhD, and Caryn Lerman, PhD, of the Department of Psychiatry at Penn Medicine, and Joseph N. Cappella, PhD, of the Annenberg School for Communication.

This study was funded by the National Institute on Drug Abuse (R21 DA024419).

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The above story is reprinted from materials provided by Perelman School of Medicine at the University of Pennsylvania.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/PCn9rWhdoXs/130423211716.htm

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Apple has space for 150 student scholarships at WWDC

Apple has space for 150 student scholarships at WWDC If you're a student 13 years or older and you can't pony up the $1,599 for the standard registration fee for WWDC, fret not - Apple is once again offering student scholarships. This year they've set aside up to 150 tickets for aspiring student developers who want to come. (Getting to San Francisco and finding a place to stay is still up to you, though.)

To apply, you have to meet the eligibility requirements, so make sure to visit Apple's web site to make sure. Then you have to create an app that "should highlight development projects you?ve worked on, your educational and professional background, technical skills, and interests." The app can run on either iOS or OS X.

Apple will accept submissions from April 29th to May 2nd, so you don't have much time to get your app together. So put your nose to the grindstone and get going!

    


Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/tm9aydPVNPo/story01.htm

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Trial begins in Texas courthouse shooting (Providence Journal)

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Saturday, April 20, 2013

Rebecca Campbell: Rebecca Campbell on the ImageBlog

This painting is from a suite ode to my twin daughters. Josephine was taken and Andromeda was saved. I found inspiration and solace in allegorical still life. It allowed me to meditate on loss and celebrate survival through the power and simplicity of observational painting. ?You're a poem of mystery, you're the prayer inside me,? 2012, 36" x 36,? Oil on Canvas, Image Courtesy of LA Louver.

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Source: http://www.huffingtonpost.com/rebecca-campbell/rebecca-campbell-on-the-i_b_3109296.html

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